In this project, I conducted a comprehensive strategic assessment of trade marketing initiatives for Tarter Krinsky & Drogin. The work involved analyzing their existing strategies, identifying opportunities for improved brand visibility, and crafting recommendations to enhance market presence. This spotlight showcases my ability to deliver actionable insights and tailored strategic guidance for professional services firms.
Project Spotlight: Strategic Assessment for Tarter Krinsky & Drogin
Webinar Flyer – Designed for use across digital channels. A derivative version could serve as the LinkedIn webinar banner image. Depending on promotional approach, the flyer could also be printed and shared by attorney representatives with clients they have close relationships with.
Email Invitation Copy – Drafted for distribution to their CRM database, assuming the audience is already familiar with TKD’s services and offerings.
LinkedIn Copy – I provided two options: one long-form and one short-form. Considering the demographics of general contractors and construction managers, the long-form version may be more suitable, though I deferred to their expertise on what would best resonate with their audience.